I was talking to a friend a couple days ago. He mentioned the primary trouble he has in using InDesign to format his books: when he gets into InDesign he can’t remember how to use it. Suddenly, it dawned on me that this is a primary reason why writing in InDesign is so effective. Not only is writing fully formatted in InDesign the best method of communicating clearly with your readers [outside of excellent content], the simple act … Continue reading →