Tag Archives: professional

Book marketing sanely gets attention the old-fashioned way

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It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →

Powerful book design font groups are rare

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For the holidays, I set up a 64% Off sale for one of my powerful book design font groups on MyFonts. This includes the font families of Librum, Librum E, Librum Sans, Bookish, Bream, and Bulkr. So, instead of the normal $25 a font/$75 a family, all the individual fonts and families in the Librum Book Design Group are available for $9 per font/$27 per family or less through February 3, 2018. The image on the left links to a copy … Continue reading →

2018 publishing realities are no surprise

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The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring many key facts. Mike Shatzkin gives us some insight Here’s a quote from today’s post. He sees tradpub missing the elephant in the dining room—Amazon One “tell” is that Amazon doesn’t believe ebook sales are reducing, they … Continue reading →

Some new year self-publishing trends for 2018

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Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of books is growing like crazy, but the number of readers hasn’t changed much since 2012. Amazon will continue to streamline operations for book publishing. There’s good reason to believe that Createspace will disappear and print books will … Continue reading →

2018 ebook conversion guide using InDesign CC

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I thought a good way to start the new year would be a 2018 ebook conversion guide. Things changed quite a bit in 2017. Plus, CC 2018 added some handy new features. Remember, I have a seemingly unusual attitude. I believe that spending a lot of time hand-coding a book is a waste of time. The good news is that InDesign CC now works well enough to make writing code unnecessary. 2018 ebook conversion guide As you know, … Continue reading →

The ebook future grows complex

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The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming a problem as the Apple marketers constantly change their marketing lingo. At least monthly, Apple bounces one of my ebooks because I am using what they told me to use, i.e. the iBookstore, and now they don’t … Continue reading →

The stupid Kindle argument continues unnecessarily

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I’ve been fighting the stupid Kindle argument more and more lately. Kindle remains stupid, as far as formatting is concerned. Kindle’s immense list of things which cannot be done remains. Worse yet, they continue to strip out a lot of stuff. I’ve come to do a Kindle version with: HTML lists: InDesign does an excellent job of typesetting lists with custom indents and special bullets. They work fine in ePUBs with embedded fonts, but Kindle ruins them. … Continue reading →

New release: InDesign CC Book Production, putting books together

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With this final release, InDesign CC Book Production, Putting the book together, my video coursework for book production is complete. This course removes the difficulty and relives the complexity of producing excellent quality, professional books. This is a very practical course. There is a lot to learn, but none of it is very difficult. It is very complex though. It is the goal of the course to make the complexity easy to understand and relatively simple to execute. If you have … Continue reading →

Self-publishers trade publishing dreams need excellence

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Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, regularly scheduled seminars, and the like). I thought the image of Victorian woodtype might help drive home the concept of tradepub being a step back to a time which really doesn’t exist any more. Traditional publishing as we … Continue reading →

Tate closes, authors beware, and other normal advice

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I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each other remember about the dangers [fical] of wandering about in the publishing industry. News like Tate closes, authors beware of BEA, and so on is just normal advice For those not aware, Tate (who is a commonly used … Continue reading →