Tag Archives: graphic design

Page Layout Part Six: Designing body copy styles

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Body copy styles The first formatting decisions I will be talking about are for the body copy. This is what Word calls Normal. Many of the Word docs you get to setup will be entirely locally formatted Normal. It is the main content of your book, and it must be comfortable to read. This paragraph style is what produces that smooth type color you need for the background against which the contrasting heads and subheads stand out. … Continue reading →

Page Layout Part 5: Graphic needs of the formats

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Graphic needs for Print, PDF, ePUB, & Kindle KFX For book publishing, what you need to understand about graphics is how usage varies in the different formats. You’ll need to hand-adjust to produce the graphics for the various formats. Automation causes many problems. I’m just going to list the four options and their requirements, best formats, and so on. Greyscale print with color cover Lulu & Createspace, plus professional on-demand like Lightning source: You need to be careful. … Continue reading →

Basic Page Layout: Part 2, Margins & Columns

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This is part two of the new series on page layout from my new book, Self-Publishing With InDesign CC. We continue with two of the most important controls for readability. To the left is an example of bad design. The body text is Berthold Baskerville Book 8/12, while the caption is Adobe Garamond Pro 6/7. So, no one can read it—too small. The columns are so narrow that there are only 7-9 words per line with the average closer … Continue reading →

Basic page layout: Part One, Book size

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As I get ready to release my new book, Self-Publishing With InDesign CC, I want to share some of the basic ideas in the book. Self-publishers rarely know page layout standards So, this little series will help with some of those basic decisions you need to make. Setting up your book to be read: One of the more daunting aspects of book design for the inexperienced is page layout. Most people have Word experience and as I have said … Continue reading →

Studying poster design to help your covers

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CREATIVE PRO HAS AN EXCELLENT ARTICLE TODAY on poster design. I mention this because authors without the trained eye of the designer make embarrassing design mistakes because this knowledge is not part of their understanding. Self-publishers must train their eyes Books like Ellen’s shown above are a real help as you expand your knowledge beyond the narrow confines of writing and editing. What writers are normally not aware of is the constant visual input which is the … Continue reading →

New version of InDesign CC 2015.2 released today!

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Click on the image to find links to download the free trial, buy a subscription, or whatever. This is always a big day for me. I’ve been working getting ready for the changes, so I can help you with any questions. Again, this go-round, there’s not much for book production. OpenType and Glyph Features There are new features to help with OpenType glyph choices. They are available from the Font Menu, from contextual menus when selecting characters [right-click], and there’s … Continue reading →

Pictures on Kindle remains a crap shoot

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I don’t do this as often as I should (read other people’s books on self-publishing). It’s not because I don’t think they have good things to offer. Mainly it’s the result of a reasoning and a fact. First, I don’t want to accidentally plagiarize someone while writing. So, I tend to keep others’ writing out of the memory banks. Second, most non-fiction on book publishing is far too expensive for my little budget. But I picked up a copy … Continue reading →

New free images from Getty

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As you know, most of the free image resources are not worth the time to look through them. The Getty Search Gateway has a huge quantity of images. Getty’s new offering is better than most, because it is well catalogued with a good search engine. Careful! You can waste a lot of time…

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Curation: a main focus of your blog

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Book business has a good article today entitled: Are content curators becoming more important than content creators? In many ways they are, especially in niches for non-fiction. For example, on my companion blog, Reality Calling, it’s main purpose has become the curation of Christian speculative fiction. These books are hard to find because the major book sites like Amazon, Nook, iBooks, and Kobo have no way to effectively search for them. So, my constant book reviews provide a way for … Continue reading →

Cover Design: The seduction of type effects

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Amateur covers are obvious! The number one mistake is made by adding all kinds of fancy trimmings to your type. Not only does it make the type much harder to read, but all trained designers have been strongly told that NO ONE EVER does that. As a result, there are very few professional covers with type stylized like that. If it is, the type is carefully embossed, maybe beveled. Using the minimal amount necessary to get the … Continue reading →