Use a companion font for the heads & subheads This font family needs to be carefully chosen. It needs to have enough contrast to the body copy font to make the heads stand out. But it must have the same, or a very similar, x-height. This way you can use it comfortably for things like run-in heads, where the first few words in a paragraph are used as a contrasting low-level subhead. Your family choice should probably … Continue reading →
Space, space and a half, or double space? None of the above! This is why we use leading instead of spacing. Spacing is old typewriter terminology. The three options listed above were the only ones available for typewriters. In almost every case (unless you are trying to mimic a typewriter) a single space is too close, a space and a half is too far, and a double space is ridiculous. Again, the focus has to be on … Continue reading →
The major point to remember is that all letters of a given typeface and a given size fit into rectangles that are the same height. We’re spending a lot of time on this because it is an important concept to understand. Often paragraphs or lines of type look very different in size, but in fact they are the same point size. This is primarily due to variations in x-height and built-in leading in the specific font chosen. … Continue reading →