Yea, I know, here goes David off on another of his “professional quality” rants again…. But this one’s important! Lists are #3 in reading importance The studies I’ve seen [and please prove me wrong if you know better] show that, after picture captions and headlines, lists are third in reader importance. Many readers look for lists as they start skimming when they get bored. They assume that a list will give them a synopsis and let them … Continue reading →