Tag Archives: Adobe InDesign

But you learn by doing: is your hardware/software good enough?

Skilled Workman Posted on by

You learn by doing, and there is a lot to learn: typography, page layout, printing limitations, ebook limitations, and much more. BUT! You can do it simply, line upon line, precept upon precept, as you grow into the publisher you need to be. How long will it take? That depends on how seriously you take your work and assignments. I used to teach this stuff in two intense semesters to people starting from scratch who were not … Continue reading →

Careful of hyphens and eliminate widows and orphans

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Be careful with hyphens. Because typeset line endings are automatic, so is the hyphenation. You can turn it on or off. Hyphenation is done by dictionary. You can set up the hyphens when you add new words to the user dictionary (see InDesign’s help). Another problem is that automatic hyphenation can create hyphens for many consecutive lines. Here there is sharp debate. Most of us agree that two hyphens in a row should be the maximum (a … Continue reading →

Looking professional: Letterspacing, kerning, and tracking

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Letterspacing Here is another typesetting capability that cannot even be considered by word processors. We mentioned letterspacing earlier. Letterspacing is the built-in spacing between characters in a font. The basic idea is that the white space between letters should be identical for all letter pairs. Obviously, this is not simple or easy. AT, OOPS, and silly have very different spacing problems—especially the ill. The better the font, the better the letterspacing. In very cheap fonts, individual letters … Continue reading →

Writing In InDesign means it’s ready to go when you finish!

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When you’re done writing and editing, it’s ready to print! This is probably the best part of the process. In the traditional scenario, design and formatting does not begin until the book is written and edited. If you are writing and editing in InDesign, when you are done writing, the book is ready to release. If you print on-demand, it can be available to your readers in a couple weeks or less (even today, depending on the … Continue reading →

You must learn to produce your own book

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For the past two decades, I have taught digital publishing skills. For the past fifteen years I have written and published books, both traditionally and on-demand. I have taught skills to present digital content transparently, effectively, and gracefully. I’ve learned how to present reader-centered books to my students and followers. But Word [and word processors in general] cannot do this. There are skills and capabilities that are necessary which are simply not available in Office. Here’s a … Continue reading →

About the use of quote characters

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6. Real quotes and apostrophes Here is another place where typewriters are limited by the lack of characters. All typewriters have is inch and foot marks. Quotation marks and apostrophes look very different. This is another typographical embarrassment when used incorrectly. There are more keystrokes you need to learn, though you can solve most of the problems by turning on Use Typographer’s Quotes in Type page of Preferences. The shortcut is Command+Option+Shift+’ by default to toggle this … Continue reading →

What’s your niche? It determines your strategy

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Niche writers to limited markets Here we begin to see the modern reality of publishing. The change is of the same type as we saw with the conversion in television from three, then four, gargantuan mass-market networks to the current reality of thousands of channels on cable and satellite. The same thing has happened in magazines where there are now over 10,000 magazines in the US alone. There are now millions of active blogs. We are currently … Continue reading →

The 3 dashes: hyphen, en dash, and em dash

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5. Hyphens, en dashes, and em dashes The next major change we need to discuss is dashes. Typewriters only have one—the hyphen. Type has three—the hyphen, the en dash, and the em dash. All three have very specific usage rules. Hyphen: This is the character used to hyphenate words at the end of a line and to create compound words. For example, 10-point is the normal point size for book publishers’ body copy. In fact, hyphens are … Continue reading →

Writing in InDesign is a true reader service

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Writing within InDesign Here I am again recommending a road less traveled by—not unusual in my life and work. Before the choruses rise up in defense of other workflows, let me tell you my reasonings. I fully recognize that most people write in Word. What these people do not realize [in most cases] is this simple fact starts their book with a great handicap. If Word users are publishing their own book, they are missing out on … Continue reading →

Exporting KF8 (a Kindle Fire book) from your book in InDesign

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Producing a KF8 Kindle book Until very recently, I gave some very explicit instructions for the construction of the HTML and CSS needed to step back in time to Amazon’s MOBI format. It was extremely limited in what was allowed. Designers are rarely good coders, and writers even less so. InDesign is the best tool we have at present, but there’s still a long way to go until some of the typographic niceties we rely on in print … Continue reading →