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Home→On-Demand Publishing→Self-publishing→A prominent voice nows says Lightning Source is no longer recommended

A prominent voice nows says Lightning Source is no longer recommended

Skilled Workman Posted on by

 

Lightning8 - NOAA

Lightning8 – NOAA (Photo credit: Wikipedia)

Aaron Shepherd has stopped recommending Lightning Source as necessary for self-publishers. This is a major reversal for a big name in self-publishing. His position is that the days of easy sales are over. New self-publishers really need to watch their costs, because their royalties will be lean unless the Lord or the world blesses [depending on your spiritual position in creation]. I’ll post more in coming days.

 

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A prominent voice nows says Lightning Source is no longer recommended — 1 Comment

  1. There’s no major reason for most publishers not to go with both Lighning Souce/Ingram Spark and Amazon/CreateSpace. The real labor is writing and and laying out a book. Setting up print distribution is nothing in comparison. Both will accept the same PDF for the interior. And it doesn’t take that long to tweak a cover design to fit the cover templates for each.

    Amazon’s payments for print books vary a lot. For my latest, retailing at $14.95, the CreateSpace store pays me $8.64 for each copy sold. Amazon sales pay me $5.65, while the copies distributed out to third-party bookstores only pay $2.66. I’ve not calculated what I get per sale from Lightning, but it’s probably a little over $3, which is more than Amazon is paying. If I make more when a bookstore gets a book from Ingram, even assuming that bookstore would get it from CreateSpace instead, it make sense to print there.

    It’s also important, given how nasty book selling is right now, to keep your options open. If something happens at one outlet, for if Amazon starts mysteriously labeling your book unavailable, that Lighting-released book with still be on B&N and Books a Million. It may even be sold by the Amazon-owned The Book Depository.

    –Michael W. Perry, Lily’s Ride: Rescuing her Father from the Ku Klux Klan

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