Here’s a quote from my new book, Writing In InDesign CC, due out soon. I don’t know about you, but I tend forget this in the heat of the moment as I am launching a new book.

“Sales continue to grow: Unless you are publishing very unique time-limited work, on-demand sales slowly grow and continue to grow. Because there are no warehousing issues, there are no reasons to stop selling your books. In many cases, your sales will continue to build for a decade or more.

“With traditional publishing, there is a huge marketing push and shipments to all the stores, and then all the sales happen very quickly. When that initial rush is over—so is your book. There is no shelf room for books that might sell some day.”

 Don’t forget! Your book is for sale until you take it down

With traditional publishers, your book may be for sale only for a very limited time. On-demand printer/publishers have an unlimited shelf life. Ebooks are even more long-lasting than on-demand print—primarily because the manufacturers of ereaders [basically Kindle, iBooks, Nook, and Kobo] need a huge library to be available for their customers. This allows you to gradually build your sales and develop your personal niche.

Related articles

• Apple’s iBookstore leads the way in support of independently published books (mereobooks.wordpress.com)
• Questions from authors about publishing their book (bergsland.org)